Comments on: Why user-created video is so popular

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By: Alyssa

Alyssa — Thu, 07 Sep 2006 16:46:52 +0000

“mainstream media has barely any involvement with user-created video”

My former boss (who happens to be Safran) utilized viewer video for things that New Englanders cared about, especially things relating to weather.

I also agree with the point about Flickr. I skip 99% of the stuff on it because i have little interest in the subject matter, unless it is absolutely striking. Though random photosets tend to get popular if there is nudityor erotic imagery involved…..

By: Cory

Cory — Thu, 07 Sep 2006 07:45:33 +0000

I see both Leonard and Deidre’s points, and they’re valid. I still believe, though, that mainstream media should have tackled this aggressively from the beginning.

YouTube says it has 60% of all online video traffic, which I haven’t heard anyone dispute. MySpace and Google Video and the rest of the user video sites are gaining fast, so conservatively, all of them combined are at least 60%, if not 70%.

How can TV companies and movie studios, which basically own 100% of television programming, allow themselves to be squeezed to a minority share with online video?

Just to say it doesn’t have a clear revenue model or is too costly or isn’t a core business isn’t good enough.

By: Deirdre' Straughan

Deirdre' Straughan — Thu, 07 Sep 2006 06:47:16 +0000

Except for those few that “pop”, mainstream media is rightfully uninterested in the long tail - their business is in the big head, they’re all about the big audience. So don’t blame them for not getting it - whether they get it or not, it’s just not something they can do anything with. They should keep doing what they do well, and leave someone else to figure out what to do with the long tail. And there are plenty of contenders for that.

By: Leonard

Leonard — Thu, 07 Sep 2006 02:10:56 +0000

>mainstream media has barely any involvement with user-created video… So as an aggregate, mainstream media is not taking it seriously enough.

I’m not sure that’s entirely accurate. I think perhaps it could be more of a case that the cost of creating the infrastructure to support the amount of content that would show up just isn’t in people’s budgets or timeframes to implement. I know we’d love to have more UGC, and we’re getting around to it, but the implentation jn the short term is just too steep, especially when there’s already other players out there you can link to.

By: Jason

Jason — Thu, 07 Sep 2006 01:17:59 +0000

My flickr site which consists almost entirely of snapshots of my 1 year old son has had more than 20-thousand views. Granted, many of them come from my mainstream media tv station blog, but most of them come from family and friends.

That’s a lot of views of stupid pictures.

By: thedetroitchannel

thedetroitchannel — Wed, 06 Sep 2006 22:17:54 +0000

needless to say, i thought i had the grammar police so fucking busy they’d have left everyone else alone.

By: Cory

Cory — Wed, 06 Sep 2006 21:34:14 +0000

Ah yes, the grammar police. Thanks for dropping by and being so respectful.

As for your real point, it’s not an either or choice, but mainstream media has barely any involvement with user-created video (MySpace, iFilm are exceptions, both of which were purchased). So as an aggregate, mainstream media is not taking it seriously enough.

And yes, a television company that avoids user-created video will ultimately go out of business.