Report: Slowdown coming in local online advertising
Cory Bergman September 7th, 2006
Borrell Associates has released its local online advertising outlook for 2007, and there are a few surprises. While local advertising is expected to grow 31.6% to $7.7 billion in 2007 — and online video ads are reaching a trackable level — the trend isn’t expected to last. “We are projecting a slowdown in the growth of standard online ads by 2008, a further slowdown in 2009, and a flattening or perhaps even a mild decline in local online advertising by 2010 as online promotions begin to attract more ad dollars away from traditional advertising,” reads the report. Real estate and automotive continue to be the two hot sectors, with both combining to account for more than one-third of all local online advertising. You can download the executive summary here for free, but the report — which includes projections for the top 210 DMAs — will cost ya.
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