Comments on: Pheedo: Get an ad in your RSS http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/ Where TV Finds the Future Sat, 11 Oct 2008 11:20:11 +0000 http://wordpress.org/?v=2.5.1 By: jonny http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-9302 jonny Mon, 11 Sep 2006 01:28:58 +0000 http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-9302 jonny jonny

]]> By: Dana VanDen Heuvel http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-9163 Dana VanDen Heuvel Sun, 10 Sep 2006 14:49:18 +0000 http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-9163 an & Safran, Sorry if the RSS advertising message isn’t clear. Let me try to clear things up a bit. Dan, I presume that you’re seeking to be an advertiser, as you’re interested in how RSS helps you sell more stuff. I don’t know that it’s any more complicated than saying that RSS advertising is not unlike any other ad medium in that, well, it’s advertising. It is, however, quite unlike any other medium when you think of the opportunity to reach a very niche audience based on content category. The point that Steve Safran made about the percentages is that RSS readers stay in the aggregator environment around 90% of the time, and only click through on CONTENT items about 8-12% of the time. Ergo, there’s a great opportunity to reach RSS readers with your brand message while in the aggregator envirnoment. I say brand message because unlike search, where users are seeking content/information with a certain ‘intent’ (purchase?), in RSS, they are necessarily seeking things with intent, thus a higher frequency branding campaign tends to be more effective. I’m happy to expand on this more if you’d like. Drop me an email at: dana [at] pheedo [dot] com an & Safran,
Sorry if the RSS advertising message isn’t clear. Let me try to clear things up a bit.
Dan, I presume that you’re seeking to be an advertiser, as you’re interested in how RSS helps you sell more stuff. I don’t know that it’s any more complicated than saying that RSS advertising is not unlike any other ad medium in that, well, it’s advertising. It is, however, quite unlike any other medium when you think of the opportunity to reach a very niche audience based on content category.

The point that Steve Safran made about the percentages is that RSS readers stay in the aggregator environment around 90% of the time, and only click through on CONTENT items about 8-12% of the time. Ergo, there’s a great opportunity to reach RSS readers with your brand message while in the aggregator envirnoment. I say brand message because unlike search, where users are seeking content/information with a certain ‘intent’ (purchase?), in RSS, they are necessarily seeking things with intent, thus a higher frequency branding campaign tends to be more effective.
I’m happy to expand on this more if you’d like. Drop me an email at: dana [at] pheedo [dot] com

]]> By: Safran http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-9148 Safran Sun, 10 Sep 2006 13:57:15 +0000 http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-9148 Go to this page for an example: http://www.pheedo.info/archives/000283.html Go to this page for an example: http://www.pheedo.info/archives/000283.html

]]> By: Greg http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8986 Greg Sun, 10 Sep 2006 01:39:43 +0000 http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8986 Feedburner allows ads to be placed on blogger's RSS feed (I think?) Feedburner allows ads to be placed on blogger’s RSS feed (I think?)

]]> By: Dan http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8971 Dan Sun, 10 Sep 2006 00:32:09 +0000 http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8971 Thanks Steve. I had no idea what it was. I don't think I've seen ads at the bottom of RSS feeds, although I don't use them on a regular basis. I'll look around to see if I can catch some. Do you have any feeds you know have these ads, so I could see them? And you would think that pheedo site would have links to some for demos. Dan Thanks Steve.
I had no idea what it was. I don’t think I’ve seen
ads at the bottom of RSS feeds, although I don’t
use them on a regular basis. I’ll look around
to see if I can catch some.

Do you have any feeds
you know have these ads, so I could see them?
And you would think that pheedo site would have
links to some for demos.

Dan

]]> By: Dana VanDen Heuvel http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8944 Dana VanDen Heuvel Sat, 09 Sep 2006 22:39:44 +0000 http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8944 Dan & Safran, Sorry if the RSS advertising message isn't clear. Let me try to clear things up a bit. Dan, I presume that you're seeking to be an advertiser, as you're interested in how RSS helps you sell more stuff. I don't know that it's any more complicated than saying that RSS advertising is not unlike any other ad medium in that, well, it's advertising. It is, however, quite unlike any other medium when you think of the opportunity to reach a very niche audience based on content category (more on our content categories here: http://www.pheedo.com/node/17). The point that Safran made about the percentages is that RSS readers stay in the aggregator environment around 90% of the time, and only click through on CONTENT items about 8-12% of the time. Ergo, there's a great opportunity to reach RSS readers with your brand message while in the aggregator envirnoment. I say brand message because unlike search, where users are seeking content/information with a certain 'intent' (purchase?), in RSS, they are necessarily seeking things with intent, thus a higher frequency branding campaign tends to be more effective. I'm happy to expand on this more if you'd like. Drop me an email at: dana [at] pheedo.com Dan & Safran,

Sorry if the RSS advertising message isn’t clear. Let me try to clear things up a bit.

Dan, I presume that you’re seeking to be an advertiser, as you’re interested in how RSS helps you sell more stuff. I don’t know that it’s any more complicated than saying that RSS advertising is not unlike any other ad medium in that, well, it’s advertising. It is, however, quite unlike any other medium when you think of the opportunity to reach a very niche audience based on content category (more on our content categories here: http://www.pheedo.com/node/17).

The point that Safran made about the percentages is that RSS readers stay in the aggregator environment around 90% of the time, and only click through on CONTENT items about 8-12% of the time. Ergo, there’s a great opportunity to reach RSS readers with your brand message while in the aggregator envirnoment. I say brand message because unlike search, where users are seeking content/information with a certain ‘intent’ (purchase?), in RSS, they are necessarily seeking things with intent, thus a higher frequency branding campaign tends to be more effective.

I’m happy to expand on this more if you’d like. Drop me an email at: dana [at] pheedo.com

]]> By: Safran http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8913 Safran Sat, 09 Sep 2006 20:52:53 +0000 http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8913 Dan: you're not dense. If you went to the site and they didn't do a good job explaining it to you, then it's pheedo's fault - not yours. What they're talking about is a text ad in the RSS feed itself. So if you have an RSS reader and you see the headline and summary, below it you would see a contextual ad. You need never go to the web page that the story links to. The click-thrus are better because the audience is so highly targeted. Dan: you’re not dense. If you went to the site and they didn’t do a good job explaining it to you, then it’s pheedo’s fault - not yours. What they’re talking about is a text ad in the RSS feed itself. So if you have an RSS reader and you see the headline and summary, below it you would see a contextual ad. You need never go to the web page that the story links to. The click-thrus are better because the audience is so highly targeted.

]]> By: Dan http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8905 Dan Sat, 09 Sep 2006 20:08:52 +0000 http://www.lostremote.com/2006/09/09/pheedo-get-an-ad-in-your-rss/#comment-8905 Steve, I'm trying to "get" how RSS helps me sell more stuff. I went to the pheedo site and still am so dense I don't understand. Could you ssplain it to me? I know in direct marketing, you get much better response if you target who sees your ad. Is this what you are talking about? The person who got an RSS feed of a story, is more likely to click on an ad that's on that story page? Dan Steve,

I’m trying to “get” how RSS helps me sell more stuff.
I went to the pheedo site and still am so dense
I don’t understand. Could you ssplain it to me?

I know in direct marketing, you get much better response if you target who sees your ad. Is this what
you are talking about? The person who got an
RSS feed of a story, is more likely to click on an ad
that’s on that story page?

Dan

]]>