Blogging under the tent

Once dismissed by big fashion as small-time, bloggers are now getting some respect. IMG, the company that runs fashion week, issued credentials to about 40 bloggers this year. Snarky indie sites like PerezHilton.com, which averages 40 million views monthly, are becoming too hard to ignore. An exclusive site-wide advertisement on PerezHilton.com now costs $25,000, up from $1,000 just a year ago.