Digital ad boom not just online
David Johnson September 12th, 2006
The new out-of-home networks, a subset of the outdoor media industry that is sometimes referred to as place-based television, are growing at a rate of about 10 new per month. A new report from Profitable Channels estimates that the 700 digital out-of-home networks launched since 2002 will account for $1.2 billion in national ad spending this year, making it the size of a major network TV daypart.
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1. trmadol | January 25th, 2007 at 9:18 pm
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