iTunes to unveil movie store
Cory Bergman September 12th, 2006
As expected, iTunes will take the wraps off a movie store in a much-anticipated announcement today. The launch has been long in coming, as Steve Jobs has not had an easy job negotiating pricing with the studios. Initially, Jobs wanted to cap download prices at $9.99, but he relented to $14.99. Still, that number is less than the wholesale rate of $17 that WalMart pays for its DVDs. So iTunes is expected to launch with movies from Disney (Jobs sits on the board) and Lionsgate Films. Last week Amazon debuted its music store with downloads that run as high as $19.99, which may explain why the company was able to secure partnerships with heavyweights 20th Century Fox, Paramount, Sony, Universal and Warner Bros. As far as today’s announcement, while the movie store is a given, it’s unclear what else Jobs will unveil. There’s a rumor that he’ll also debut a widescreen video iPod to go along with the movie store, but we’ll have to wait and see. (Press event is at 10 a.m. Pacific.)
9 Comments Add your own
1. The Relentless News Cycle&hellip | September 12th, 2006 at 4:19 am
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2. Joseph Kane III | September 12th, 2006 at 6:44 am
This is the biggest joke. If Disney does not have to pay for duplication, packaging, delivery, or even extra features that a DVD would have then why is it only a max of $5 cheaper then going to Best Buy and buying it. Atleast at Best Buy when I buy it I get these things plus coupons for other DVDs. This price is to high and I would be surprised if the movie store is going to take off like Itunes. The movie companies should listen Steve Jobs, and make them only $9.99 or less.
3. thedetroitchannel | September 12th, 2006 at 8:37 am
jk III, wait a little while.
natch, they want to see what the market will bear.
an old guy once told me: “it’s hard to saw a piece ON”.
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