Archive for September 12th, 2006

iTunes to unveil movie store

As expected, iTunes will take the wraps off a movie store in a much-anticipated announcement today. The launch has been long in coming, as Steve Jobs has not had an easy job negotiating pricing with the studios. Initially, Jobs wanted to cap download prices at $9.99, but he relented to $14.99. Still, that number is less than the wholesale rate of $17 that WalMart pays for its DVDs. So iTunes is expected to launch with movies from Disney (Jobs sits on the board) and Lionsgate Films. Last week Amazon debuted its music store with downloads that run as high as $19.99, which may explain why the company was able to secure partnerships with heavyweights 20th Century Fox, Paramount, Sony, Universal and Warner Bros. As far as today’s announcement, while the movie store is a given, it’s unclear what else Jobs will unveil. There’s a rumor that he’ll also debut a widescreen video iPod to go along with the movie store, but we’ll have to wait and see. (Press event is at 10 a.m. Pacific.)

9 comments September 12th, 2006

Marketers in new pursuit of 18-34 year olds

That’s nothing new, but the tactics are changing. Instead of throwing money at TV spots, media buyers are increasingly shifting to non-advertising forms of marketing to reach younger Americans: events, branded entertainment, experiential media, product placement and to a lesser extent, mobile marketing. In fact, these areas are emerging as the fastest-growing sectors in the media economy, according to an upcoming report by Veronis Suhler Stevenson. All the more reason for TV to get non-traditional in the battle for 18-34 year-old eyeballs and the marketing dollars that go along with them. (Free reg. req.)

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