Warner Bros. TV reaches digital agreements

Cory Bergman September 13th, 2006

In the first agreement of its kind, Warner Bros. Television has reached separate deals with NBC and ABC to divide the digital revenues on Studio 60 on the Sunset Strip and The Nine. For Studio 60, NBC will retain 100 percent of the revenue from streaming the show on NBC sites as well as VOD and mobile. Meanwhile, Warner will retain 100 percent of the revenue from “permanent” downloads, such as iTunes and Amazon. The ABC deal is structured along the same lines. “This deal is an excellent example of how a network and a studio can work together,” said NBC Universal Television Group CEO Jeff Zucker.