ABC to charge flat rates for broadband ads
Cory Bergman September 14th, 2006
As ABC.com prepares to launch its ad-supported streaming later this month, a top exec reveals to Mediapost that the network has shifted from a CPM to a sponsorship model for video ads. And while up to now advertisers were able to buy the streams separately, ABC will look to package those sponsorships with TV advertising. (Free reg. req.)
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