ESPN.com sets a traffic record
Cory Bergman September 14th, 2006
With the new NFL season underway, ESPN.com set a new one-day traffic record on September 10th with… get this… 95.3 million page views. During the same 24-hour period, the site also streamed 1.6 million NFL-related video clips. Four of ESPN.com’s 11 all time most-trafficked days have occurred since Sept. 2. Wow. I still find it amazing that local TV doesn’t understand the dynamics of how sports have changed. People who want national sports coverage will not watch local TV — they go to ESPN.com, and to a lesser extent, ESPN on TV. The web now rules pro sports coverage, and it’s changing the game.
9 Comments Add your own
1. Allen | September 14th, 2006 at 7:46 am
Don’t lump all local tv into one pile. Many of us have realized this for years and go out of our way to keep our show from looking like ESPN or a national sports show. We have enough local sports news/features to keep us busy.
2. thedetroitchannel | September 14th, 2006 at 9:17 am
as someone who “just doesn’t get it” i have to say that cory and steve do a pretty good job of not lumping all local tv into one pile…although it would be easier to shovel it that way.
3. Cory Bergman | September 14th, 2006 at 10:12 am
Allen, absolutely I agree some stations get it on TV.
But on the web, very few do. The achilles heel of TV websites is sports coverage. When sports departments do contribute on the web, they post the day’s news after 5 p.m., which is useless.
Sports is becoming just as big a driver to the web as news. But local TV sure isn’t treating it that way.
4. Mitch | September 14th, 2006 at 1:08 pm
You know what local TV news needs to compete? Its own cameras on the sidelines at NFL games.
5. dav3 | September 14th, 2006 at 1:37 pm
kudos on the record breaking, but i have to wonder how big of an impact cbssportsline.com’s stability issues on sunday had on espn’s traffic. obviously there’s more in play here than just “only the strongest get the traffic”, but it certinaly must have helped juice the 95MM hits.
6. Michael Gay | September 14th, 2006 at 1:42 pm
I was talking with some people here about the numbers. One guy mentioned that ESPN is big on fantasy football. Could that have generated that many pageviews?
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