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Couric drives CBSNews.com traffic

Unique users to CBSNews.com for the first week of Katie Couric’s debut were up 57 percent over the previous week. “CBS News First Look,” Couric’s web-exclusive video, served up 100,000 streams over the same time period. The “Couric and Co.” blog received 4,000 emails and 4,000 comments, as well as 38,000 suggestions for a signature sign-off line. “The results of the first week are very encouraging,” said Sean McManus, President, CBS News and Sports. “We’re working hard to make sure that the online and wireless audiences are served with strong, distinctive news programming.” Meanwhile, MSNBC.com fired out a press release that touted the site “beat CBSNews.com by 9.5 million unique visitors” over the same week.

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