MTV.com goes virtual
Cory Bergman September 18th, 2006
Facing increased pressure to compete with a new generation of online entertainment, MTV will launch Virtual Laguna Beach on Wednesday, an immersive online experience that’s best described as Laguna Beach meets Second Life. Users can assume characters (avatars) in a virtual world that’s modeled after hangouts in the MTV show, Laguna Beach. “You can not only watch TV, but now you can actually live it,” said MTV President Van Toffler. MTV is planning two more virtual worlds: VMTV is a music destination where visitors can club-hop among hip neighborhoods, buy music, watch videos, sing karaoke or even start their own bands. And LogoWorld, an offshoot of Logo, the gay and lesbian cable channel, will be designed entirely by its participants. And the inevitable question, how far can users go? “The worst thing they can do is kiss — and it’s Catholic school kissing,” said Matt Bostwick, an MTV senior vice president. “The lips touch, but the bodies don’t.”
13 Comments Add your own
1. Lost Remote TV Blog&hellip | September 21st, 2006 at 3:09 pm
[...] MTV.com has now launched Virtual Laguna Beach, the virtual community based on the MTV show (earlier report here.) Time to pimp out your avatar, hit the beach, shop, party it up and chat with your friends. Couple screen grabs… [...]
2. Anonymous | June 4th, 2007 at 2:41 pm
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3. Anonymous | June 4th, 2007 at 2:43 pm
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4. Anonymous | June 4th, 2007 at 2:44 pm
I WISH I WAS IN IT
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I WANT TO PLAY
10. Anonymous | June 4th, 2007 at 2:51 pm
I WANT TO MEET PEOPLE
11. tosexy101 | June 25th, 2007 at 11:02 am
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12. MOJO | January 18th, 2008 at 6:26 am
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13. chirs | May 21st, 2008 at 6:30 pm
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