Cingular has success with VOD advertising
Steve Safran September 19th, 2006
Cingular Wireless has been dipping a toe into VOD advertising, and so far it’s finding promising results. In the first two months of a big VOD ad campaign, the company got more than 17 million views. They were even overdelivered by 36%. Although the numbers are small by TV standards, the company says it’s impressed. “We are very bullish on the growth of VOD. VOD is still a small portion of Cingular’s advertising budget, but it has a “big-time future,” said Vance Overbey, executive director of advertising for Cingular.
1 Comment Add your own
1. deep oral | January 31st, 2007 at 10:15 pm
Since one of the ideas is to split strings not into words, but hopefully into phrases more semantically informative than the words they are made of, doing that better should mean better suggestions, and avoiding what essentially are word n-tuples should make for smaller data and slightly faster querying.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Trackback this post | Subscribe to the comments via RSS Feed