Comments on: It all changed: a breakdown by industry and how to win http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/ Where TV Finds the Future Mon, 08 Sep 2008 02:36:24 +0000 http://wordpress.org/?v=2.5.1 By: Lost Remote TV Blog http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-23647 Lost Remote TV Blog Wed, 04 Oct 2006 04:20:07 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-23647 [...] A big thank you to WINA 1070 Newsradio in Charlottesville, VA for having me on the air Tuesday afternoon to talk convergence. The marvelously nice host Coy Barefoot put up with me for a good half hour as we went through an essay I recently wrote detailing the changes in the different media industries. Give a listen or download the podcastif you’d like, courtesy of The Charlottesville Podcasting Network’s Sean Tubbs. [...] [...] A big thank you to WINA 1070 Newsradio in Charlottesville, VA for having me on the air Tuesday afternoon to talk convergence. The marvelously nice host Coy Barefoot put up with me for a good half hour as we went through an essay I recently wrote detailing the changes in the different media industries. Give a listen or download the podcastif you’d like, courtesy of The Charlottesville Podcasting Network’s Sean Tubbs. [...]

]]> By: Charlottesville Podcasting Network - The source for on-demand radio programs about Central Virginia » What media should be doing: Lost Remote’s Steve Safran talks with Coy Barefoot http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-23619 Charlottesville Podcasting Network - The source for on-demand radio programs about Central Virginia » What media should be doing: Lost Remote’s Steve Safran talks with Coy Barefoot Wed, 04 Oct 2006 02:40:16 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-23619 [...] But, these changes won’t come without growing pains, as traditional media such as newspapers lose their advertising revenue to their online competitors. Over the course of this interview, Safran outlines some recommendations for how media outlets might evolve to survive. Listen Now: [...] [...] But, these changes won’t come without growing pains, as traditional media such as newspapers lose their advertising revenue to their online competitors. Over the course of this interview, Safran outlines some recommendations for how media outlets might evolve to survive. Listen Now: [...]

]]> By: David Leeson http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-15423 David Leeson Wed, 20 Sep 2006 08:54:14 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-15423 Newspapers are embracing video nationwide as part of their rich content offerings on web sites and/or possible dissemination to their corporate-owned TV affiliates. However, the differences between TV and newspaper methodology for daily reporting are more disparate than most realize. Thus some of the worst video being done on the web today by newspapers are those who try (and invariably fail) to emulate TV affiliate news reporting. However, the answer is not going to be found by hiring TV producers and reporters to work for newspaper websites. The strength of a newspaper reporting staff, which includes both still and video photojournalists, is found in the way we approach stories. Therefore newspapers must continue to encourage new media while retaining their legacy. Furthermore, TV affiliates are losing viewers of their newscast like newspapers are losing subscribers to their print editions. Better training and resources will help newspaper staffs migrate to this new era complete with all the knowledge of the past era. By the way, I have been shooting video full time for a newspaper since 2000 and have been a newspaper photojournalist since 1977. Thanks for an excellent read. Newspapers are embracing video nationwide as part of their rich content offerings on web sites and/or possible dissemination to their corporate-owned TV affiliates. However, the differences between TV and newspaper methodology for daily reporting are more disparate than most realize. Thus some of the worst video being done on the web today by newspapers are those who try (and invariably fail) to emulate TV affiliate news reporting.

However, the answer is not going to be found by hiring TV producers and reporters to work for newspaper websites. The strength of a newspaper reporting staff, which includes both still and video photojournalists, is found in the way we approach stories.

Therefore newspapers must continue to encourage new media while retaining their legacy. Furthermore, TV affiliates are losing viewers of their newscast like newspapers are losing subscribers to their print editions. Better training and resources will help newspaper staffs migrate to this new era complete with all the knowledge of the past era.

By the way, I have been shooting video full time for a newspaper since 2000 and have been a newspaper photojournalist since 1977.

Thanks for an excellent read.

]]> By: Kyle http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-15083 Kyle Tue, 19 Sep 2006 19:51:48 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-15083 I would be interested to hear your take on Sports TV as a entertainment medium. I work in Sports TV and really like what I see with ESPN using its ESPN2 and / or ESPN News channel as a alternate video for the same game. As seen on college football and durring the NBA finals this past year. With the HDTV sub-channels becoming a reality I think you will see that happening more often. One thing I can possibly see happening with Local TV stations is more and more teams will retain their broadcast rights rather than sell them off to Fox Sports Net or Comcast Sports in favor of putting a show on "Over The Air" buying a block of time outright from the local TV channel and recouping the costs in advertising revenue. But that model still incorporates the :30 second spot as your ad vehicle, which is not TiVo proof by any means... maybe a scroll or bug is the answer to keep people from skipping spots? Another idea might be more branded time out entertainment which could be in the arena / venue as well as over the air. Now on the fan front, I think it is certainly time that teams start pushing YouTube type fan experiences, unfortunately the leagues forbid video cameras at the venues. Maybe free tickets for a game to the best fan created music video edit or comedy, then show the video on the big screen as a reward. I would be interested to hear your take on Sports TV as a entertainment medium.

I work in Sports TV and really like what I see with ESPN using its ESPN2 and / or ESPN News channel as a alternate video for the same game. As seen on college football and durring the NBA finals this past year. With the HDTV sub-channels becoming a reality I think you will see that happening more often.

One thing I can possibly see happening with Local TV stations is more and more teams will retain their broadcast rights rather than sell them off to Fox Sports Net or Comcast Sports in favor of putting a show on “Over The Air” buying a block of time outright from the local TV channel and recouping the costs in advertising revenue. But that model still incorporates the :30 second spot as your ad vehicle, which is not TiVo proof by any means… maybe a scroll or bug is the answer to keep people from skipping spots?

Another idea might be more branded time out entertainment which could be in the arena / venue as well as over the air.

Now on the fan front, I think it is certainly time that teams start pushing YouTube type fan experiences, unfortunately the leagues forbid video cameras at the venues.

Maybe free tickets for a game to the best fan created music video edit or comedy, then show the video on the big screen as a reward.

]]> By: Philo http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-15015 Philo Tue, 19 Sep 2006 17:49:18 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-15015 There are many layers to the situation when it comes to Local TV stations, as you know. I'm not sure if they will have the greatest opportunity. This upcoming ride belongs to the writers, the designers, the creatives, the producers, and the content chasers as individuals. That's beautiful. The pay scale may slide for a decade or so as the big companies bail, but many in all the industries will adapt like they always have I reckon... The best part is that we will know more about what our customers want. The days will be gone where you can have a few focus groups, chuck 40k on research while hovering 40,000 feet above your audience. Again, individuals will step forward. On the creative side, and on the consumer side. This isn't news to everyone, for sure. But it could be news to you. Watch and see. There are many layers to the situation when it comes to Local TV stations, as you know. I’m not sure if they will have the greatest opportunity. This upcoming ride belongs to the writers, the designers, the creatives, the producers, and the content chasers as individuals. That’s beautiful. The pay scale may slide for a decade or so as the big companies bail, but many in all the industries will adapt like they always have I reckon… The best part is that we will know more about what our customers want. The days will be gone where you can have a few focus groups, chuck 40k on research while hovering 40,000 feet above your audience. Again, individuals will step forward. On the creative side, and on the consumer side. This isn’t news to everyone, for sure. But it could be news to you. Watch and see.

]]> By: Safran http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14960 Safran Tue, 19 Sep 2006 15:47:56 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14960 Jack & Dave: Good points. Very good. I will add Radio and Cable News to the mix, although I think Cable News is starting to do a better job at least with distribution. Local radio is tougher, but not impossible. It's really the same as local TV: produce content. I am amending the article now. I love that LR Readers are my editors. Jack & Dave:

Good points. Very good. I will add Radio and Cable News to the mix, although I think Cable News is starting to do a better job at least with distribution.

Local radio is tougher, but not impossible. It’s really the same as local TV: produce content.

I am amending the article now. I love that LR Readers are my editors.

]]> By: Jack http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14957 Jack Tue, 19 Sep 2006 15:42:11 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14957 Great article - but you're missing 2 big players. Cable networks and local radio. Both have an opportunity to take charge of this space. Look at MSNBC - lousy air rating, but giant web numbers. CNN also dwarfs their over-the-air competitors. Radio has some work to do, but the major players are all doing some exciting things. Clear Channel and CBS are making millions in ad revenue by their streaming initiatives and both are building large scale site networks. Local radio also has intense brand loyalty that local TV can't ever hope to duplicate. CBS is also rolling out their At Home sites - sites are so-so but the direction is spot on and they just released CBSGOTJACKD.com - in full partnership with the CBS television network - totally bypassing their local TV group. Entercom and Cumulus are also about to begin large scale digital intitiatives. Great article - but you’re missing 2 big players. Cable networks and local radio. Both have an opportunity to take charge of this space. Look at MSNBC - lousy air rating, but giant web numbers. CNN also dwarfs their over-the-air competitors. Radio has some work to do, but the major players are all doing some exciting things. Clear Channel and CBS are making millions in ad revenue by their streaming initiatives and both are building large scale site networks. Local radio also has intense brand loyalty that local TV can’t ever hope to duplicate. CBS is also rolling out their At Home sites - sites are so-so but the direction is spot on and they just released CBSGOTJACKD.com - in full partnership with the CBS television network - totally bypassing their local TV group. Entercom and Cumulus are also about to begin large scale digital intitiatives.

]]> By: Dave http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14946 Dave Tue, 19 Sep 2006 15:24:32 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14946 Steve's right. Local TV's business model needs a progressive change: from a single distribution, single product model... to a multi-distribution, multi-product model. We need to think of our TV stations as a company like General Mills, for instance. You have multiple products and brands (news brand = cheerios, sports brand = wheaties, lifestyles brand = yoplait) on multiple shelves in multiple stores. General Mills has products in WalMart, Target, Kroger, Publix, Piggy Wiggly, Food Lion, Whole Foods, independent local chains, niche health food stores, restaurants, etc. Local TV is in a similar situation. It has a broadcast channel, digital channels, cable channel(s), station website, youtube, google video, myspace, wireless video, etc. Since we can't control all the grocery stores (cable, web sites, etc), and our controlled distribution (broadcast) is phasing out, we need to focus and invest more in product and brand development. By doing that, we can make our product more attractive than our competitors (which I might add will be and is on the same shelf / aisle as ours). General Mills doesn't force everyone to get their products at company-owned/operated stores and neither should we. Our future goal will be to get in as many stores as possible or as many niche-targeted stores as possible. And we're not going to be making money if we just keep making cheerios (news). We need to be making all sorts of products for different audiences and lifestyles. My apologies if my analogy seems cheesy. In the end, my point is we'll need to switch to a multi-distribution, multi-product business model. Steve's right... We have an advantage by being local and we need to take this advantage before some local startups beat us to it. Remember, it's cheap to do these days. You can start a TV operation in HD for $50,000. What if a local news radio station went TV? What if a local alternative paper went TV? Get on it now. Steve’s right. Local TV’s business model needs a progressive change: from a single distribution, single product model… to a multi-distribution, multi-product model.

We need to think of our TV stations as a company like General Mills, for instance. You have multiple products and brands (news brand = cheerios, sports brand = wheaties, lifestyles brand = yoplait) on multiple shelves in multiple stores.

General Mills has products in WalMart, Target, Kroger, Publix, Piggy Wiggly, Food Lion, Whole Foods, independent local chains, niche health food stores, restaurants, etc.

Local TV is in a similar situation. It has a broadcast channel, digital channels, cable channel(s), station website, youtube, google video, myspace, wireless video, etc.

Since we can’t control all the grocery stores (cable, web sites, etc), and our controlled distribution (broadcast) is phasing out, we need to focus and invest more in product and brand development. By doing that, we can make our product more attractive than our competitors (which I might add will be and is on the same shelf / aisle as ours).

General Mills doesn’t force everyone to get their products at company-owned/operated stores and neither should we. Our future goal will be to get in as many stores as possible or as many niche-targeted stores as possible. And we’re not going to be making money if we just keep making cheerios (news). We need to be making all sorts of products for different audiences and lifestyles.

My apologies if my analogy seems cheesy. In the end, my point is we’ll need to switch to a multi-distribution, multi-product business model.

Steve’s right… We have an advantage by being local and we need to take this advantage before some local startups beat us to it. Remember, it’s cheap to do these days. You can start a TV operation in HD for $50,000. What if a local news radio station went TV? What if a local alternative paper went TV? Get on it now.

]]> By: thelosangeleschannel http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14933 thelosangeleschannel Tue, 19 Sep 2006 15:09:03 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14933 oops, that should have read "other" forms of media. and like mike said too. thanks oops, that should have read “other” forms of media.

and like mike said too.

thanks

]]> By: thelosangeleschannel http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14930 thelosangeleschannel Tue, 19 Sep 2006 15:06:41 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14930 it's odd that back when the net was 90% text and newspaper publishers were being shredded forms of media did not see the writing on the wall. much of what we see today is playing catch up. unless that was the strategy back then; put it off until it's out in front of you. if that was the approach, then all is going as planned. it’s odd that back when the net was 90% text and newspaper publishers were being shredded forms of media did not see the writing on the wall.

much of what we see today is playing catch up.

unless that was the strategy back then; put it off until it’s out in front of you.

if that was the approach, then all is going as planned.

]]> By: mike http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14929 mike Tue, 19 Sep 2006 15:03:59 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14929 Steve: Bravo. Steve:

Bravo.

]]> By: Safran http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14910 Safran Tue, 19 Sep 2006 14:29:04 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14910 Good point. I'll rewrite and add now. Good point. I’ll rewrite and add now.

]]> By: Chris Krewson http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14908 Chris Krewson Tue, 19 Sep 2006 14:22:07 +0000 http://www.lostremote.com/2006/09/19/it-all-changed-a-breakdown-by-industry-and-how-some-can-win/#comment-14908 what about newspapers? what about newspapers?

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