iTunes has sold 125,000 Disney movies so far
Cory Bergman September 19th, 2006
Less than a week after its launch, the movie store on iTunes has sold 125,000 Disney movies for approximately $1 million in incremental revenue, says Disney CEO Bob Iger. “We’re extremely confident that we’ll easily be able to generate about $50 million in incremental revenue in the first year putting movies on this platform — at no marketing expense to us and very limited additional expense at all, the cost really of encoding the film,” he said. Ah, gotta love the long tail.
15 Comments Add your own
1. Dan | September 19th, 2006 at 7:16 pm
Two questions:
what is “incremental revenue”
and what do you mean by
“Ah, gotta love the long tail.”
Thanks,
Dan
2. Safran | September 19th, 2006 at 7:48 pm
Also - where are all the people who keep saying “Nobody will want to watch video on that small screen?”
3. Allen | September 19th, 2006 at 8:37 pm
I’ve read that the quality hasn’t been that great. Can anyone confirm?
4. Dan | September 19th, 2006 at 9:50 pm
Steve,
I might be wrong about this and I apologize in advance
if I’m incorrect, but you don’t sound like a person who has ever spent much time painstakingly working on a show to make sure the writing is perfect, the set and the lighting makes the scenes better, the color correction is right on, the composer has really hit the mood for the music and the sound mix is just right, so when the customer (viewer) watches your show, they really have a chance to get the impact of your message.
It’s a shame you seem to champion the lowest
common denominator in most of your comments here.
I, for one, am very glad we have talented people
in this industry working to make the entertainment experience of movies, TV and live performances be the very best they can be. I’m proud to be someone who
cares about quality and has pushed the envelope
of TV since 1972 and will continue to do so.
Is it nice to see stuff wherever one what’s to see it,
of course. But you can’t really be serious that
the experience of watching “insert movie title”
on a small computer monitor equates to a nice size,
good quality TV or projector with a nice sound system,
sitting back on a couch or nice chair.
Really, you think it makes no difference?
Or is the present downloading experience of
low quality SD video, in your opinion just the
test of what will come when customers can
download HD quality and have a larger
size viewing experience?
Is the delivery of product more important than
the product itself?
Dan
5. Vinny | September 20th, 2006 at 4:51 am
Not bad for a service critics said no one would want and no one would use.
6. thedetroitchannel | September 20th, 2006 at 6:58 am
dan, if i have a group of family/friends together and we could enjoy the moment watching something of low quality vs. not watching it at all then you’re darn right i’d settle for the less than stellar product.
that’s where the viewer decides.
that totally runs against your 30-odd years in the business, but that’s the fact for a heck of alot of people.
personally, no movie has ever done for me what the company of those who i viewed it with has ever done.
7. Gary | September 20th, 2006 at 6:36 pm
First week numbers are hardly a good measure of success. You’ve got the early adopter and curiousity factors in there.
8. Carl | September 21st, 2006 at 7:27 am
Unfortunately the realty is that you can download a movie, burn it to DVD and watch it on your tv in about 6 hours. This is DVD quality I’m talking about. A whole generation of kids is growing up who are used to getting what they want, when they want, where they want and for free. The music industry has been through this already. Some bands with younger audiences purposely release all their music for free on the internet. They know the reality is that these kids will not buy their cd’s. So they make their living through merchandising and concert ticket sales.
If the industry can make movies/tv shows easily available for a low price in the highest quality media available people will buy it. But that window is closing.
I would say delivery of product is more important then product itself.
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