Reporting Analyst, ABC News Digital
New York, NY
Cory Bergman September 19th, 2006
The ABC News Digital Media group is looking for a strong reporting
analyst to support ABC News’ large and growing network of free and
premium online and mobile services. The Reporting Analyst will
create reports that help drive key business initiatives and recommend
strategies based on synthesis of customer behavior and product usage
trends. The Analyst will work frequently with the technical team to
assess technical requirements for tracking, the editorial team to
understand their information needs on content usage, the marketing
team to understand drivers of user retention and acquisition, and
finance, ad sales and business development to help inform economic
questions associated with performance reporting. The ideal candidate
will have a passion for unlocking potential customer value through
rigorous analysis, familiarity with reporting methodology and
analytics tools such as WebSideStory HBX, Omniture and WebTrends,
previous exposure to product management business practices, and some
level of fluency in technology as it relates to website and digital
media architecture. Related experience: 2-5 years.
Send resumes to isaac.josephson@abc.com

