Gamers are a targeted marketing gold mine
David Johnson September 20th, 2006
Roughly 17 percent of the adult population are console gamers. They consider themselves trendsetters and consume an above-average amount of media according to a new study by Universal-McCann. They are also accepting of product placement in moves and television. The study said that the media consumption habits of console gamers, combined with their feelings toward advertising, make them a good target for marketers.
2 Comments Add your own
1. Lost Remote TV Blog&hellip | September 22nd, 2006 at 11:23 am
[...] Longtime LostRemoters know I loves me my games (as does our illustrious founder, and a whole hell of a lot of other people), but what I really love is the massive potential in the medium and have been thumping and stumping to get big media companies to wake up and get serious about gettting into the red-hot game marketspace with their content. Well, most of them call me mad and can’t figure out how games can have anything to do with journalism or serious content. Now Atom Entertainment has gotten decidely unserious and is launching a new channel on AddictingGames.com dedicated to satirical “newsgames” which poke fun a current events. Old favorites like “Cheney’s Fury” (you get to be the trigger man on the veep’s quail shooter) anchor the site, but many of the games are the work of amateur designers. Dave Williams, Atom’s chief marketing officer for games, says games are becoming “a form of social commentary” and there is an upswing in games that have political or social opinion built in. [...]
2. lucy | January 19th, 2008 at 4:55 am
Wow, thanks for the excellent information!
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