‘Breaking news’ threshold keeps falling

Cory Bergman September 21st, 2006

Seen on MSNBC yesterday (video): anchor Chris Jansing interrupts a talk-back with NBC News’ Jay Barbree on the space shuttle to announce “breaking news” of an ostrich on the loose on a school playground in North Carolina. “Is that breaking news?” Barbree asks. “I have a bicycle crash down here, you want to cover that, Chris?” Jansing laughs, “I don’t know.”

7 Comments Add your own

  • 1. Alyssa  |  September 21st, 2006 at 7:37 am

    Funny, yes. Breaking news, no. (Unless your kid was on that NC playground. I hear ostriches are kind of mean animals.)

  • 2. invitedmedia  |  September 21st, 2006 at 8:03 am

    that particular ostrich was a drug dealer too!

  • 3. Steve  |  September 21st, 2006 at 8:41 am

    This is why more and more people don’t take TV news seriously.

  • 4. Brad  |  September 21st, 2006 at 8:45 am

    Yeah a little too much there. Although last night I saw a new one I never saw before walking past a TV showing Nancy “Tell me th Truth” Grace. It said BREAKING DEVELOPMENTS. What the hell does that mean?

  • 5. Rex  |  September 21st, 2006 at 10:48 am

    The Daily Show is going to have fun with this, I’m sure.

  • 6. Steve Safran  |  September 21st, 2006 at 12:32 pm

    This will become meta very fast. Soon they will put up a BREAKING NEWS banner to announce that there is no breaking news. Because BREAKING NEWS is no longer news, it will be breaking news when there isn’t breaking news.

    I believe I’m the first to break this story.

  • 7. James T.  |  August 7th, 2007 at 6:56 pm

    Who cares?!? Chris Jansing is HOT!!!! As long as she’s on the screen, it’s all “Breaking News.”

    –JT

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