Out-of-home viewing high for football (duh)

Cory Bergman September 22nd, 2006

An Arbitron study in Houston found that 24.5 percent of viewers who watched ESPN’s Monday Night Football game earlier this week were somewhere other than their own home. For 18-34 year olds, the number jumps to 35 percent. It’s the first real test using Arbitron’s portable people meters, and I can’t say the numbers are that surprising, especially in Texas, where football is a big event.

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