Shameless pluggery Sunday: I’m in B&C
Steve Safran September 24th, 2006
From the Lost Remote office of Public Relations and Beer Acquisitions, this BREAKING NEWS story about a MAJOR DEVELOPMENT in … oh, whatever. I’m quoted in an article by Broadcasting and Cable about the adoption of text messaging by network TV. I’ll give Anne Becker a lot of credit here - she wound up telling me more about the topic than I really knew. All I figured was that it was legalized gambling. (By the way - do a search some time for “Cory Bergman” and you’ll see all the articles that quote him. Tons. I think we all know who the consultant-trying-to-sell-his-ware in the firm is.)
1 Comment Add your own
1. Jonathan Madnick | September 25th, 2006 at 12:27 pm
I operate a website http://www.usshortcodeswhois.com and do a lot of research in the text messaging space. As you may know, or not (given your statements of humility above), there is no official public registry of text messaging short codes, so I have created one. In my web wanderings this morning, I read the article “R U Texting?”
I have one question raised by the article. Is it possible you know what is the source of the data point that “The networks can walk away with 45%-60% of the proceeds after the cellular companies and their aggregators—which contract with the networks and arrange the call-in codes—get their share.” From my knowledge, the 45-55% is shared by the networks, marketing agencies, application service providers, and others, so it is much less than 45-60% that the networks walk away with.
If you read “Deal or No Deal” contest rules, you can see that there are more parties than just the network, mobile carriers, and connection aggregator. From section 1 of the rules: “Employees of Endemol USA, Inc., NBC Universal, Inc. and m-Qube, Inc., their advertising and promotion agencies involved with this Promotion, including Don Jagoda Associates, Inc ”
There is money to made but 45-60% to the network is not reality. I think the quote from Cyriac Roeding, VP, Wireless, CBS Digital Media of “We’re covering our costs and maybe a little more,” is telling.
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