Comments on: Shameless pluggery Sunday: I’m in B&C http://www.lostremote.com/2006/09/24/shameless-pluggery-sunday-im-in-bc/ Where TV Finds the Future Mon, 08 Sep 2008 10:50:01 +0000 http://wordpress.org/?v=2.5.1 By: Jonathan Madnick http://www.lostremote.com/2006/09/24/shameless-pluggery-sunday-im-in-bc/#comment-18990 Jonathan Madnick Mon, 25 Sep 2006 19:27:30 +0000 http://www.lostremote.com/2006/09/24/shameless-pluggery-sunday-im-in-bc/#comment-18990 I operate a website www.usshortcodeswhois.com and do a lot of research in the text messaging space. As you may know, or not (given your statements of humility above), there is no official public registry of text messaging short codes, so I have created one. In my web wanderings this morning, I read the article "R U Texting?" I have one question raised by the article. Is it possible you know what is the source of the data point that "The networks can walk away with 45%-60% of the proceeds after the cellular companies and their aggregators—which contract with the networks and arrange the call-in codes—get their share." From my knowledge, the 45-55% is shared by the networks, marketing agencies, application service providers, and others, so it is much less than 45-60% that the networks walk away with. If you read "Deal or No Deal" contest rules, you can see that there are more parties than just the network, mobile carriers, and connection aggregator. From section 1 of the rules: "Employees of Endemol USA, Inc., NBC Universal, Inc. and m-Qube, Inc., their advertising and promotion agencies involved with this Promotion, including Don Jagoda Associates, Inc " There is money to made but 45-60% to the network is not reality. I think the quote from Cyriac Roeding, VP, Wireless, CBS Digital Media of "We're covering our costs and maybe a little more,” is telling. I operate a website http://www.usshortcodeswhois.com and do a lot of research in the text messaging space. As you may know, or not (given your statements of humility above), there is no official public registry of text messaging short codes, so I have created one. In my web wanderings this morning, I read the article “R U Texting?”

I have one question raised by the article. Is it possible you know what is the source of the data point that “The networks can walk away with 45%-60% of the proceeds after the cellular companies and their aggregators—which contract with the networks and arrange the call-in codes—get their share.” From my knowledge, the 45-55% is shared by the networks, marketing agencies, application service providers, and others, so it is much less than 45-60% that the networks walk away with.
If you read “Deal or No Deal” contest rules, you can see that there are more parties than just the network, mobile carriers, and connection aggregator. From section 1 of the rules: “Employees of Endemol USA, Inc., NBC Universal, Inc. and m-Qube, Inc., their advertising and promotion agencies involved with this Promotion, including Don Jagoda Associates, Inc ”

There is money to made but 45-60% to the network is not reality. I think the quote from Cyriac Roeding, VP, Wireless, CBS Digital Media of “We’re covering our costs and maybe a little more,” is telling.

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