IAB: Online ad revenue up 37 percent
Cory Bergman September 25th, 2006
The IAB and Pricewaterhouse Cooper have released online advertising stats for the first half of the year. While all online advertising is up 37 percent over the same period in 2005, search is up 40 percent and classifieds grew 20 percent. Despite the fact that Yahoo warned that ad growth could be slowing, the Online Publishers Association said its members expect growth of 28 percent in Q3 with no signs of slowing down. Meanwhile, eMarketer expects ad spending to grow 26.8 percent over 2006, down slightly from last year’s 30.3 percent growth. By 2008, eMarketer expects online will overtake radio for the first time as a percentage of total ad spend.
6 Comments Add your own
1. Lost Remote TV Blog&hellip | September 26th, 2006 at 5:50 am
[...] Spending on web advertising still outpaces all other media, but its growth is off slightly from last year’s 30.3% according to the latest estimates from eMarketer. Web advertising is projected to haul in $15.6 billion this year, growing at a rate of 26.8%. Research from IAB and Pricewaterhouse Cooper released yesterday shows web advertising up 37% during the first half of this year compared with the same period a year ago. According to eMarketer, web advertising is set to take over radio advertising as a percentage of the total ad spend by 2008. [...]
2. themanhattanchannel | September 26th, 2006 at 6:06 am
“web advertising” will soon be a misnomer.
how will the institutions that quantify “ad spending” figure out how much bud (for example) is spending on web advertising when it attracts an audience to bud.tv ?
3. WiggyWack | September 26th, 2006 at 9:48 am
And the up arrow is the perfect graphic to accompany this story. Nice work.
4. sex showes in amsterdam&hellip | February 19th, 2007 at 6:16 pm
free uk porn models…
free anime sex porn…
5. big tits index&hellip | February 23rd, 2007 at 4:46 pm
stacie sanchez porn video clips…
soccer mom flashes tits video…
6. nakrema.com&hellip | March 21st, 2007 at 1:31 pm
zabity.com…
cefana.com…
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Trackback this post | Subscribe to the comments via RSS Feed