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]]> By: Safran http://www.lostremote.com/2006/09/25/selling-video-ads-by-impressions/#comment-18883 Safran Mon, 25 Sep 2006 15:53:19 +0000 http://www.lostremote.com/2006/09/25/selling-video-ads-by-impressions/#comment-18883 There's room for both. If I'm an advertiser, I want to see proof of performance. I am used to buying ratings and circulation - so why would I buy a flat rate run of site based on faith? I think you're better off selling CPM for overall site plays/views and flat rates for special sections. There’s room for both. If I’m an advertiser, I want to see proof of performance. I am used to buying ratings and circulation - so why would I buy a flat rate run of site based on faith?

I think you’re better off selling CPM for overall site plays/views and flat rates for special sections.

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