ABC.com strikes $3.6M worth of video ad deals
Cory Bergman September 27th, 2006
Through deals with 36 advertisers, ABC.com it will gross $3.6 million ($100,000 each) in sponsorship messages embedded in streaming the network’s primetime shows over the next three months. ABC.com will run three 30-second spots in each hour show, and two 30-second spots in a half-hour show. And local ABC affiliates can sell clients into the rotation. As far as the advertisers themselves, ABC.com has landed some heavyweights including Visa, Honda, P&G, Nissan, Sony Pictures, Verizon and Toyota. Say, this streaming video thing is taking off, isn’t it? (Free MediaPost registration req.)
2 Comments Add your own
1. Gary Bourgeault (bizofshowbiz.com) | September 27th, 2006 at 9:20 pm
It really is taking off. It’s pretty interesting that they will be able to sell local clients into the rotation. This is just getting going.
What will really be interesting is how companies in the next few years will handle their upfronts with this very targeted opportunity being available now.
2. Steve Safran | September 28th, 2006 at 7:43 am
So for $100,000 I can buy ONE ad on TV or three months of ads across a bunch of ABC shows online?
I think I know where my money would go.
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