Report: Major changes coming to Mobile ESPN
Cory Bergman September 27th, 2006
PaidContent reports that ESPN will make an announcement as early as today to either phase out or sell Mobile ESPN, the venture behind ESPN’s branded phone. The service has been up and running for about eight months with fewer subscribers than projected.
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1. Lost Remote TV Blog&hellip | September 28th, 2006 at 11:51 am
[…] An update on last night’s post that big news was coming with Mobile ESPN. Sure enough, Disney has decided to shut down the service later this year and license the brand to existing mobile providers. Subscribers will receive full refunds. The mobile virtual network, or MVNO, was likely the most ambitious ever launched by a media company. “As the business developed, we confronted a very competitive sales environment for our MVNO while at the same time attracting significant interest from others to license distribution of Mobile ESPN,” wrote ESPN head George Bodenheimer in a staff memo. Mobile ESPN had been criticized for analysts for not meeting subscriber goals. Press release announcing the change… […]
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