http://www.lostremote.com/2006/09/27/report-major-changes-coming-to-mobile-espn/ Where TV Finds the Future Sun, 06 Jul 2008 23:22:58 +0000 http://wordpress.org/?v=2.5.1 http://www.lostremote.com/2006/09/27/report-major-changes-coming-to-mobile-espn/#comment-20771 Lost Remote TV Blog Thu, 28 Sep 2006 18:51:18 +0000 http://www.lostremote.com/2006/09/27/report-major-changes-coming-to-mobile-espn/#comment-20771 [...] An update on last night’s post that big news was coming with Mobile ESPN. Sure enough, Disney has decided to shut down the service later this year and license the brand to existing mobile providers. Subscribers will receive full refunds. The mobile virtual network, or MVNO, was likely the most ambitious ever launched by a media company. “As the business developed, we confronted a very competitive sales environment for our MVNO while at the same time attracting significant interest from others to license distribution of Mobile ESPN,” wrote ESPN head George Bodenheimer in a staff memo. Mobile ESPN had been criticized for analysts for not meeting subscriber goals. Press release announcing the change… [...] [...] An update on last night’s post that big news was coming with Mobile ESPN. Sure enough, Disney has decided to shut down the service later this year and license the brand to existing mobile providers. Subscribers will receive full refunds. The mobile virtual network, or MVNO, was likely the most ambitious ever launched by a media company. “As the business developed, we confronted a very competitive sales environment for our MVNO while at the same time attracting significant interest from others to license distribution of Mobile ESPN,” wrote ESPN head George Bodenheimer in a staff memo. Mobile ESPN had been criticized for analysts for not meeting subscriber goals. Press release announcing the change… [...]

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