Microsoft’s Zune pricing will compete with iPod

Steve Safran September 28th, 2006

Microsoft has announced that its Zune portable media player will be sold at a price 99 cents higher than an iPod. (Why would you price something 99 cents higher than a market leader? Why not 99 cents lower?) The 30-gig Zune will retail for $249.99. Songs at Zune Marketplace, the iTunes Music Store equivalent, will match the iTMS price of 99 cents. To start, Zune Marketplace won’t be selling video.

1 Comment Add your own

  • 1. mediaburn  |  September 28th, 2006 at 2:42 pm

    How about $25-$50 cheaper? I love the relative ease of iP and iT, and wouldn’t bat an eye at spending $0.99 more for it.

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