TV to lose $7 billion by 2011
Cory Bergman September 28th, 2006
JupiterResearch predicts that broadcast and cable TV will pick up $5 billion in revenue from new ad platforms by 2011. That’s the good news. The bad news is TV will lose $12 billion in traditional revenue over the same period, thanks to ad-skipping and other disruptive technologies. “We advise media planners not to cave in to TV and Nielsen’s talk about new live-plus ratings. If stuff is time-shifted, a lot of the ads will definitely be skipped,” says Jupiter VP David Card. Ah, finally someone who’s not fooled by the fuzzy math the network research gurus are spinning. (Via Pomo Blog)
3 Comments Add your own
1. Steve | September 28th, 2006 at 8:25 am
Won’t this accelerate the push to get brodcast flags instituted?
2. Barney Lerten | September 30th, 2006 at 10:06 am
Seems to me Nielsen’s technology is going to HAVE to track if ads are watched or not via TiVo - and even, break it down to seconds (they watched first 15 secs. of 30-sec. spot, etc.) That or the house of cards crumbles pretty fast…
3. Ratboy | January 19th, 2008 at 5:35 am
Wow, thanks for the excellent information!
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