The final episode of the MTV show “Two-a-Days” will stream on MTV.com. While that may not seem that interesting, the episode will not air on TV. “This is the first time that any network has shot a season finale specifically and exclusively for online air,” reads the press release. More…
NEW YORK, Sept. 28 /PRNewswire/ — MTV: Music Television today
announced that for the first time ever the network will air the season
finale of a hit series exclusively on MTV.com. The finale of Two-A-Days,
the popular News & Docs series about high school football, will premiere on
MTV.com immediately after the 2nd to last episode, airing on MTV at 10:30pm
(ET/PT) on October 11th.
This is the first time that any network has shot a season finale
specifically and exclusively for online air. Viewers will learn what
happened to the team in the weeks following the last game of the season and
where each player’s future may take him. The Two-A-Days online season
finale fits into MTV’s digital strategy to develop engaging experiences for
viewers to connect around their favorite series and the MTV brand.
In addition, MTV announced that Two-A-Days has been picked up for a
second season and will once again profile the Hoover High School Buccaneers
of Hoover, Alabama. The new season will introduce the audience to a brand
new batch of players. Two-A-Days Season Two is slated to premiere in 2007.
“Two-A-Days has been our breakout hit this fall. All season, fans have
followed the triumphs and plight of Hoover High, and now get to witness the
final episode with MTV’s first ever broadband season finale,” said Brian
Graden, President of Entertainment, MTV Networks Music Group and President
of Logo. “We are reinventing the formula and no longer think of programming
in terms of just when, but also where and how. Our audience lives in a
digital universe, and the Two-A-Days finale speaks to the heart of our
digital strategy — creating and delivering emotional, compelling MTV
content everywhere our audience demands it.”
Two-A-Days has been seen by over 46 million viewers this season and has
had nearly 2 million streams viewed on mtv.com/overdrive. In addition, 1.3
million after-shows were viewed online. Each episode of Two-A-Days has been
available on MTV.com and has garnered more than 500K streams. Since its
launch the show has been averaging 94K unique visitors per week.
On this season of Two-A-Days, viewers watch as the Bucs pursue their
fourth state championship title in five years while facing the pressures of
demanding coaches and practices twice every day while trying to earn
football scholarships to some of the country’s most respectable colleges.
Dave Sirulnick and Amy Bailey serve as Executive Producers for
Two-A-Days. Jason Sciavicco and Jesse James Dupree of Humidity
Entertainment are Executive Producers.
