Season finale to air exclusively on MTV.com
Cory Bergman September 29th, 2006
The final episode of the MTV show “Two-a-Days” will stream on MTV.com. While that may not seem that interesting, the episode will not air on TV. “This is the first time that any network has shot a season finale specifically and exclusively for online air,” reads the press release. More…
NEW YORK, Sept. 28 /PRNewswire/ — MTV: Music Television today
announced that for the first time ever the network will air the season
finale of a hit series exclusively on MTV.com. The finale of Two-A-Days,
the popular News & Docs series about high school football, will premiere on
MTV.com immediately after the 2nd to last episode, airing on MTV at 10:30pm
(ET/PT) on October 11th.
This is the first time that any network has shot a season finale
specifically and exclusively for online air. Viewers will learn what
happened to the team in the weeks following the last game of the season and
where each player’s future may take him. The Two-A-Days online season
finale fits into MTV’s digital strategy to develop engaging experiences for
viewers to connect around their favorite series and the MTV brand.
In addition, MTV announced that Two-A-Days has been picked up for a
second season and will once again profile the Hoover High School Buccaneers
of Hoover, Alabama. The new season will introduce the audience to a brand
new batch of players. Two-A-Days Season Two is slated to premiere in 2007.
“Two-A-Days has been our breakout hit this fall. All season, fans have
followed the triumphs and plight of Hoover High, and now get to witness the
final episode with MTV’s first ever broadband season finale,” said Brian
Graden, President of Entertainment, MTV Networks Music Group and President
of Logo. “We are reinventing the formula and no longer think of programming
in terms of just when, but also where and how. Our audience lives in a
digital universe, and the Two-A-Days finale speaks to the heart of our
digital strategy — creating and delivering emotional, compelling MTV
content everywhere our audience demands it.”
Two-A-Days has been seen by over 46 million viewers this season and has
had nearly 2 million streams viewed on mtv.com/overdrive. In addition, 1.3
million after-shows were viewed online. Each episode of Two-A-Days has been
available on MTV.com and has garnered more than 500K streams. Since its
launch the show has been averaging 94K unique visitors per week.
On this season of Two-A-Days, viewers watch as the Bucs pursue their
fourth state championship title in five years while facing the pressures of
demanding coaches and practices twice every day while trying to earn
football scholarships to some of the country’s most respectable colleges.
Dave Sirulnick and Amy Bailey serve as Executive Producers for
Two-A-Days. Jason Sciavicco and Jesse James Dupree of Humidity
Entertainment are Executive Producers.
20 Comments Add your own
1. thomas | September 29th, 2006 at 8:01 am
not exactly the way i would leverage streaming video, but… the idea isnt quite as bad as ESPN’s cell service.
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3. TubeWire » MTV airi&hellip | September 29th, 2006 at 3:35 pm
[...] MTV has decided to launch the season finale of their show “Two-A-Days” only online. Interesting move. Apparently they’ve been getting solid traffic to the episodes online. I agree with the first part of thomas’ comment to the article on Lost Remote: [...]
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6. Joe Vazquez | October 9th, 2006 at 10:25 am
The show is great!! I am disappointed that the season finally is online. How about people that can’t get to a computer. Not everyone in the world has online. You guys set alot of people up for a failure. That was wrong. I know alot of people that said they will not watch next season because of this reason. I think I am one of them. Sorry. MTV please think about this next time you have a good show and plan to ruin it.
7. jordan | October 10th, 2006 at 10:35 am
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8. googlehater | October 12th, 2006 at 1:48 pm
I loveed this show Ross was my favoriteeeee. He is so hot!! I wanna know when the second season will be premiring because i love this show and ilove the playr and i love football and i really wanna know when the second season is premiring i wsh i could find out will some one leave a comment if they know please
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10. sp1012 | December 24th, 2006 at 8:20 pm
i TOTALLY agree w/ u google hater. ross is the cuttesst one on the show. ya i like football i guess, but hes the main reason y i watch it. i reeallllyyy want 2 kno wen the 2nd season is premeiring!!!!
ps- did i mention that ross is so0o hott?
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