For big events, most still trust traditional sources

Steve Safran October 2nd, 2006

Americans still trust traditional media more than emerging media in times of breaking news and for most other news-related information. That’s according to a study from LexisNexis. In a big breaking event, 94% of those surveyed would turn to a traditional media channel, radio station or website. Only 6% would go to a blog or other emerging media. The trend is not all roses for trad media: “more than a third (35%) expect they will trust and rely on both emerging news and traditional news in the future, and more than one in ten (13%) anticipate they will trust and rely mostly on emerging media.”