Internet about to move into #5 spot for global ad buying
Steve Safran October 2nd, 2006
The web is about to surpass “outdoor” for ad buying, moving it into the number five most-purchased global medium. It’s moving in on radio, and for the first time has double-digit market share in two countries (UK and Sweden). The forecast is from Publicis Groupe’s ZenithOmnimedia. (Via hear2.0)
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