Newspaper strategy focuses on diverse offerings
Steve Safran October 2nd, 2006
The American Press Institute and Innosight are out with a report that’s a sort of “self-help survival guide” for newspapers. There are plenty of good suggestions and discoveries in here - too many to detail. The main argument (no surprise to LR readers): newspapers need to have diverse offerings online, make it easy and affordable for local business to advertise, offer self-serve ad sales, and serve niche audiences through vertical content. The good news is that local news can once again cover local news. Cory adds: One of the key points in the report is the importance of local data, “The land rush to meet local information needs has barely begun,” it reads. Mashing local databases with mapping, for example, has tremendous upside.
6 Comments Add your own
1. thedetroitchannel | October 2nd, 2006 at 7:41 am
i really had hoped to read in that report that newspapers should go back to printing in black ink only. all that colored ink leaves streaks when i use the Sunday paper for its intended purpose here; windows.
2. Rocker | October 2nd, 2006 at 10:13 am
Isn’t “focus on diverse offerings” kind of an oxymoron? I’m not sure I can discern a real strategy in this.
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