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]]> By: flotsam http://www.lostremote.com/2006/10/02/study-ad-engagement-lower-on-small-screens/#comment-22959 flotsam Mon, 02 Oct 2006 15:24:57 +0000 http://www.lostremote.com/2006/10/02/study-ad-engagement-lower-on-small-screens/#comment-22959 Once upon a time, those studies showed you couldn't get away with ads associated with streamed video. That's what forced all those wonderfully successful paid models. And now look at the universe. Point here is that "studies find" is the worst basis for a business plan. Watch and see how ads on mobile really will work if they are smart and short. Once upon a time, those studies showed you couldn’t get away with ads associated with streamed video. That’s what forced all those wonderfully successful paid models.

And now look at the universe.

Point here is that “studies find” is the worst basis for a business plan. Watch and see how ads on mobile really will work if they are smart and short.

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