Web’s next wave is small advertisers
Cory Bergman October 2nd, 2006
A new report form Zenith Optimedia predicts that US internet ad spending will jump 84 percent from 2005 to 2008 in part because of a surge in spending with smaller clients. Zenith also predicts that segment of ad spending won’t come at the expense of TV because the clients can’t afford television in the first place. All the more reason for stations to dedicate a healthy number of web-only account executives to pursue new business outside of the traditional television pool.
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