ABC.com expands site for fall
Cory Bergman October 3rd, 2006
The site is ramping up its video offerings to 100 clips a week, from behind-the-scenes video to cast interviews. “We’ve increased the amount of short-form video content including, trailers and originals, by 330 percent from last season,” said Alexis Rapo, vice president, Digital Media, ABC Entertainment. ABC.com has also added blogs, podcasts, contests and SMS campaigns wrapped around some of its most popular shows.
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