The Cincinnati Bengals are the first NFL team to launch and promote a user video section on its website. Powered by ViTrue, the “Fan Zone” section allows anyone to upload videos that show support for the team. Then users can vote, and the best videos will be played on the big-screens inside the stadium during the games. The idea is “to get as much traffic to the site as possible and trying to keep people engaged throughout the year,” said Vince Cicero, the Bengals director of corporate sales and marketing. Hmm, sounds like a something local TV should be doing.


