TV still first choice for news
Cory Bergman October 3rd, 2006
A new survey by RTNDF and Ball State found 65.5 percent named local TV news as the major source, followed by local newspaper at 28.4 percent, national network TV news at 28.3 percent, local radio news at 14.7 percent and the Internet at 11.2 percent. I don’t have time to check that 11.2 percent number with other recent surveys, but it seems extremely low. And I have to admit, I’m growing a little weary of these kinds of surveys conducted by primarily TV organizations that aim to remind people that TV still dominates with news. While it may help on the advertising front, it’s counterproductive when trying to influence TV stations to shift more resources to the web — which is a priority right now.
1 Comment Add your own
1. flotsam | October 4th, 2006 at 3:17 am
Whoa. It is LOCAL tv news that is cited in that survey.
What’s that say for the network boys and the life of over-the-air broadcast news?
This is a BIG deal this observer would offer.
And the point about anything that begins RTN doing an ‘objective’ survery on news sources is, agreed, not a good thing.
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