Reports show online helps radio grow audience
Steve Safran October 4th, 2006
From the Radio and Internet Newsletter: Radio analyst firm Bridge Ratings finds that radio stations that “aggressively embrace, utilize and market new digital technologies enhance their competitive position against other terrestrial radio stations as well as against the stand-along digital technologies.” The Internet Radio Scorecard from JP Morgan finds that AM and FM station sites have seen monthly growth of an average of 6% over the past year, compared to 1.5% monthly growth by internet-only radio. And Arbitron’s winter 2006 survey reports streamed listening of AM and FM accounts for 1% of total listenership now - a small number, but double the previous measurement. (Thanks LR Reader Andy L.)
1 Comment Add your own
1. DaveNYC | October 4th, 2006 at 7:04 pm
Great article - Radio really is the sleeping giant in this space. They have some catching up to do but when it comes to local brands and a passionate audience no one can stop them. I never heard of someone being passionate about cookie cutter NBC4, but mention KROQ and people still go crazy. The streaming numbers are also impressive - are the stations making any money?
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