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Is Google a good match for YouTube?

Posted by Cory Bergman on October 6, 2006

Today there’s word that Google is in talks to buy YouTube for $1.6 billion, although nothing has been decided to date. Despite Google’s best efforts, Google Video still ranks behind YouTube, MySpace and Yahoo in video traffic. And Microsoft just launched its own competitor in beta. But in doing a deal, would Google open itself to some serious legal exposure? In the last week, Forrester Research and Mark Cuban both predicted YouTube will get sued — and lose. But, you could argue, Google has plenty of leverage to defend itself. Also, how would YouTube mesh with Google Video? Killing YouTube’s brand and seperate site independence to me seems like a mistake. But trying to distinguish it from Google Video could be confusing. Any ideas…?

  • joevcommonsense

    maybe they can run it as a seperate “unit” – like yahoo does for flickr – and at least google’s deep pockets shield it from frivolous lawsuits… maybe?

  • http://deltainstitute.blogspot.com Charles

    Here’s a brilliant idea: Maybe Google should spend more if it’s money on making more successful client applications (Gmail, Google Earth), instead of buying out other websites just to make themselves look better. (Not that there’s anything that could really make Google Video look any better…)

  • SportsJunkie

    I’m not sure why Youtube hasn’t defended itself from the recent flurry of comments about all the lawsuits that are going to supposedly bury them. As much publicity as they’ve had, they might need to add some PR help. I’ve been doing a lot of research on this topic lately, and I’m convinced that Youtube is covered by the DMCA safe harbor. It’s interesting that legal experts have not been quoted in any of the articles I have seen about Youtube’s copyright issues. If Google is serious about acquiring them, they must feel the same way.

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  • thedetroitchannel

    let the spin begin!

    cbs radio is reporting that “a company that never made a profit” is due to be purchased for a huge amount of money.

    their report focused on the lawyer who owns some pictures of either rodney king or some othet melee and is plaintiff against youtube. they are “aiding and abetting and encouraging people to steal someone else’s property”. the entire piece, while factual, was totally negative.

    meanwhile myfoxdetroit.com’s launch was the talk of at least a half hour of their morning tv show today. they took great pains to explain what a blog was and even went so far as to use the word “blogosphere”! W-O-W!!!!

    big media is going to have to decide, do we continue to deny the future or embrace it?

    i guess for today you embrace it if you own it and trash it if you don’t.

  • Safran

    GooTube would be a great name.

  • thebeijingchannel

    someone else must have thought so too.

    check it; it’s already registered.

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