CNN gets into the events business

Cory Bergman October 7th, 2006

CNN has started a new events division to hold a series of panels and conferences on newsworthy events. CNN staff will serve as speakers and moderators, and CNN advertisers will sponsor many of the events. The first event out of the gate is called CNN Inspire Summit, designed to salute women for achievements in fields like politics, medicine and philanthropy. “Consumption of media is changing as we speak,” said Greg D’Alba, chief operating officer at the advertising sales and marketing unit of CNN in New York, part of the Turner Broadcasting System division of Time Warner.

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