Cory Bergman
October 9th, 2006
From the conference call announcing the acquisition (listen here):
Google CEO Eric Schmidt was asked on the conference call announcing the deal if Google Video would be replaced. “Google Video does not go away, ever,” he said. YouTube will remain a seperate brand, community and experience. “We want to preserve that,” said Schmidt.
“In the last 48 hours, we’ve been rushing to create a list of all the integration points with Google,” said YouTube co-founder Steve Chen. Google co-founder Sergey Brin said the first step will be integrating YouTube into Google’s search functionality.
What about copyright issues? “The YouTube committment to enforcing copyright is very consistent with Google’s,” said Google SVP David Drummond. In light of YouTube’s recent partnerships and the Google acquisition, “We can take even greater steps with content owners to protect their property rights.”
“We’re in the middle of a shift of digital media entertainment,” said YouTube co-founder Chad Hurley. “From the beginning we’ve listened to our community…. Users are in control. They decide what rises to the top, what’s entertaining.”
Brin said it was hard for him to imagine a better fit for the company. “This really reminds me of Google just a few short years ago.” he said. Schmidt echoes the sentiment. “Chad and Steve remind me of Sergey and David,” he said. Brin and YouTube co-founder Chad Hurley agree that it’s their focus on the user that’s the common ground. Adds Schmidt, “(It’s) not the business success…. it’s the vision of serving end users.”
Why did Google buy YouTube when it already had Google Video? “When we looked at the marketplace there was a clear winner in the social networking side of video,” Schmidt said. “And that’s what really drove us to begin the conversations.”
12 Comments Add your own
1. backward five » Blo&hellip | October 9th, 2006 at 2:23 pm
[...] Smarter people than me are blogging about what it means now that Google has purchased YouTube for $1.65 billion in stock. [...]
2. synthetron | October 9th, 2006 at 2:38 pm
Please join us in the collaboratively filtered realtime discussion:
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3. tagami | October 9th, 2006 at 2:42 pm
This is GOOG’s catch-up play with Social networks with a big bonus in video. Watch out MySpace, Facebook, et al.
4. Delicate Genius Blog &raq&hellip | October 9th, 2006 at 3:19 pm
[...] More deets. [...]
5. Steve | October 9th, 2006 at 6:08 pm
At least they won’t be re-naming it GooTube.
6. » Google Buys YouTu&hellip | October 10th, 2006 at 5:56 am
[...] Google Has Acquired YouTube Google/YouTube Conference Call Google’s YouTube deal leaves Microsoft on its own Google, YouTube, and the future of video on the Web Google-YouTube is Done - Who Cares Details of the Google-YouTube deal [...]
7. » Google Buys YouTu&hellip | October 10th, 2006 at 5:56 am
[...] Google Has Acquired YouTube Google/YouTube Conference Call Google’s YouTube deal leaves Microsoft on its own Google, YouTube, and the future of video on the Web Google-YouTube is Done - Who Cares Details of the Google-YouTube deal [...]
8. Deep Jive Interests &raqu&hellip | October 10th, 2006 at 8:44 am
[...] Cory Bergman / Lost Remote: Details of the Google-YouTube deal [...]
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