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Not to be harsh. But they’ll have to band together, or become innovative in other ways, leveraging and recombining the innovations of others.

Combine millions of user-generated videos with Google’s contextual ads and you have a winner.”

I have no argument with the idea that GooTube will generate cashflow with or without the copyrighted content. Post-litigation and after the copyright purge, I think time will prove that Google overpaid.

It’s interesting to note, though, that most media companies — especially local ownership groups — can’t afford to acquire these innovative companies. So what happens to them?

Agreed on the point that local and network TV has not innovated in digital media, or even user-generated content (in my day as a fiction writer, we called the analog equivalent “fanzines”). But taking a even bigger picture look, it’s rare for an entrenched or established industry to innovate from within. Once an industry gets big enough and hooked on an established business model, innovation comes from without — and is acquired.

Did you know that not a single must-have toy of the last decade was created inside a major toy company? They were created by outside inventors who sold them to the major toy companies. Did you know that, even a decade ago, Microsoft had a rule that it would not investigate any technology that couldn’t immediately be a $100 million dollar business? That’s why they let startups do their thing and then acquire them when the market follows. There are many other major industries and companies that are not unlike television industry and local and network TV companies in their thinking.

The cool thing that’s happening now is not user-generated content. That’s always been around (see my thought about science-fiction fanzines). It’s the ability to widely distribute user generated content at low cost. Now all it needs is a business model and a decent quality bar that doesn’t depend on relying on, or ripping off, the work of others. That’s already happening with blogs that generate lots of original stuff. Other media forms will likely follow. Otherwise, it may not be sustainable.

The steam engine was developed 100 years before it was widely adopted because the rowing guilds banded together to destroy it. They used fire. The current folks use lawyers.

In the end, change will happen and no single person can control it. Enjoy the ride. You’re a smart person Cory and we’re all brighter because of you. Just don’t let it get you down. Stay passionate but stay positive.

LostRemote is a key part to the evolution of our industry and media technology in America. You can’t let a debate get you down.

welcome to the several million channel universe.

User-generated video is definitely part of the future of online video. But people are going to want more than just that from any video service they devote their time and (eventually) money to.

Google/YouTube could make this work if they figure out how to monetize without too much intrusion. Any ads within the video are likely to be too intrusive. Micropayments per video and/or low monthly subscriptions (less than $5) might do the trick. Oh, and they will need to eventually get themselves piped directly to the TV.

So, let it go? Settle? No chance.

Cory

YouTube is NOT Napster. Say it again. Take all the copyrighted video down from YT and you have… YT.

Combine millions of user-generated videos with Google’s contextual ads and you have a winner. Period. And it’s a winner that conventional media would never, ever have considered. (And, frankly, probably still wouldn’t.)

So whether it’s financially prudent or not (and I strongly believe it is), the real Earth-shattering point here is the combination of UGC and Google Ads. Total winner.

Google has the advertising pool and infrastructure to monetize Web pages and YouTube delivers the kind of content many advertisers want, young, smart, creative and with pocket money and spare time to spend.

Neither company went into business to become media concerns but they is what they keenly decided they had become and are leveraging their ability to deliver a tightly-focused audience to people who want to pay to be in front of them.