LA Times launches its ‘Manhattan Project’

Cory Bergman October 12th, 2006

Instead of going out and hiring consultants (like everyone else), the LA Times has tapped its own investigative unit to put together a report of ideas to increase readership, both in the newspaper and online. Code name? Manhattan Project. “We realized we had to act fast or we wouldn’t have anything to act for,” said Vernon Loeb, the paper’s California investigations editor, who helped originate the idea.