MSNBC.com breaks its streaming record
Cory Bergman October 16th, 2006
MSNBC.com says it served up a record-breaking 88 million video streams in September. Users watched 33 million streams from the Today Show, thanks to the debut of Meredith Veiera, the first pictures of Suri Cruise and the death of Steve Irwin. “The fact that the largest video month ever on MSNBC.com happened in a month without a major news event speaks volumes for the growth in popularity of online video,” said Charlie Tillinghast, president of MSNBC.com. MSNBC.com also came out on top of September’s Nielsen/Netratings stats for the top TV news sites. More in the press release…
PRESS RELEASE — Redmond, Wash. - October 16 - MSNBC.com delivered 88 million online video streams in the month of September, the most in the history of the news website. This is the first record-breaking month for online video streams that was not driven by one major news event, signifying the increasing popularity of online video, online news and MSNBC.com. Consumers watched 33 million online video streams from “Today,” driven by high interest in Meredith Vieira’s debut on September 13, the first pictures of Suri Cruise and the death of Crocodile Hunter, Steve Irwin. On September 5, the day after his death, MSNBC.com visitors watched 9.6 million video streams, setting a site record for the most online video streams on one day. The video of Matt Lauer’s interview of friends of Steve Irwin generated 3.7 million streams, the most ever for a single video. Until September 2006, the largest video month previously was August 2005, with 86 million videos played following Hurricane Katrina.
“The fact that the largest video month ever on MSNBC.com happened in a month without a major news event speaks volumes for the growth in popularity of online video,” said Charlie Tillinghast, president of MSNBC.com. “We know our audience immediately turns to MSNBC.com’s exclusive NBC News video during major news events and now we know they crave MSNBC.com’s online news video in their everyday news routine.”
With 26.7 million unique visitors, NBC News continues to dominate the Nielsen//NetRatings monthly online rankings. During the month of September, MSNBC.com topped all other TV news sites including CBS News Digital Network, ABCNEWS Digital, CNN.com and Fox News Digital Network.
SEPTEMBER 2006
Monthly Unique Visitors
MSNBC — 26.7 million
CNN — 24.6 million
ABCNEWS Digital — 10.6 million
CBS News Digital Network — 8.7 million
FOX News Digital Network — 7.9 million
Source: Nielsen//NetRatings
In the weekly Nielsen//NetRatings, MSNBC.com also continued its success. During the week of October 2-8 MSNBC.com drew 12.2 million unique visitors beating CBS News, ABC News and Fox News by significant margins. CBSNews.com continued its decline after the brief ratings spike the site saw after Katie Couric’s debut on September 5. In the last week, CBSNews.com lost nearly 1 million unique visitors, going from 3.3 million the week ending October 1 to 2.4 million unique visitors the week ending October 8, and bringing the site back to the traffic levels it saw prior to Katie Couric’s debut.
12 Comments Add your own
1. Mi otro blog… &raqu&hellip | October 17th, 2006 at 10:46 am
[...] En esta misma línea, Lost Remote informa que MSNBC.com ha batido su propio récord, sirviendo 88 millones de streams de vídeo en septiembre y que el servicio “NBC Rewind” de la cadena NBC ha servido más de 2 millones de streaming de vídeo en su primera semana de existencia. El servicio NBC Rewind permite visualizar tanto episodios completos ya emitidos como resúmenes de 2 minutos de los mismos. Algunos de estos contenidos también se pueden descargar al PC si éste incluye la tecnología Intel® Viiv™ technology o Intel® Centrino® mobile. [...]
2. joetranslator | October 17th, 2006 at 2:44 pm
translated: […] In this same line, Lost Remote informs that MSNBC.com has beaten its own record, having served 88 million of streams of video in September and that service “NBC Rewind” of chain NBC has served more than 2 million of streaming of video in his first week of existence. Service NBC Rewind allows to visualize as much complete episodes already emitted as summaries of 2 minutes of such. Some of these contents also can be unloaded to the PC if this one includes the technology Intel® Viiv™ technology or Intel® Centrino® mobile. […]
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