Study: radio listenership off 20% among youth

Steve Safran October 16th, 2006

A study by Edison Media Research finds that 12-24 year-olds, unsurprisingly, aren’t listening to as much radio as they did in 1996. Listenership has gone from 15.75 hours per week in 1996 to 12.75 hours per week in 2006. In addition to the usual suspects - iPod, computers, video games, television, etc. - the study finds that, except for Radio Disney, radio isn’t even targeting the kids (NYT free sub req)