Comscore: MySpace leads in video
Cory Bergman October 19th, 2006
New video stats from Comscore puts Fox Interactive and MySpace at the top of the video heap with a 20 percent share of the U.S. online video market in August. The rankings:
1. Fox Interactive (1.4 billion streams)
2. Yahoo (823 million)
3. YouTube (688 million)
4. Viacom Digital (284 million)
5. Time Warner (238 million)
6. Microsoft (186 million)
7. Google Video (102 million)
8. Ebaumsworld (53 million)
9. Comcast (45 million)
10. Real Networks (44 million)
“Our data illustrate that the top-ranked sites by streaming activity do not directly correspond to the most trafficked sites, rebutting the sole use of traffic as a gauge of video consumption,” said Erin Hunter, EVP of comScore’s Media and Entertainment Group. Clearly. Look how low Google Video is on the list.
7 Comments Add your own
1. adm | October 19th, 2006 at 2:49 pm
Do these numbers seem strange to anyone else? Yahoo Video has EIGHT TIMES the share of Google video? 140 million more than YouTube?? Last time this report came out it seemed off, too. Does anyone have any insight into how Yahoo video is (apparently) generating this traffic and what’s being counted?
2. EBP | October 19th, 2006 at 3:12 pm
Looking over comScore’s statistics recently, I had a similar thought. I think the Yahoo Video’s major offerings are from their partnerships with some major traditional media outlets like CNN, AP, and ABC. I imagine their numbers are generated from these streams.
3. TubeWire » comScore&hellip | October 19th, 2006 at 3:17 pm
[…] comScore released an update of the stats I have cited a couple of times in the last week. Via Lost Remote, notice that Myspace is now in the top spot: New video stats from Comscore puts Fox Interactive and MySpace at the top of the video heap with a 20 percent share of the U.S. online video market in August. The rankings: […]
4. Ryan Shaw | October 19th, 2006 at 3:51 pm
Yahoo! has a lot of streaming video that is not on Yahoo! Video. In particular, Yahoo! Music serves a ton of music video streams, Yahoo! Sports serves a ton of sports video streams, and Yahoo! News serves a ton of news video streams. It’s not all about the viral video.
5. discreet_chaos | October 19th, 2006 at 4:49 pm
I’m going to reiterate what Ryan has said. I’ve never counted, but by far, I watch more video through Yahoo! than any other source, anywhere on the web.
As he said, there’s the news, music and sports, plus they probably count all of those sneak peeks that you get through their tv listing service and all of the movie clips and trailers that load through the Yahoo! player.
By far, I most likely watch twenty or thirty times as many clips through Yahoo! and I rarely go to Google Video (it’s not on the front page, so I’d have to go looking for it). Perhaps, now with the streaming hour-long dramas and those days that I leave Pipeline going to follow a breaking story, one of the other services might come out with a better time for the day, but if you add all days together; Yahoo! wins by a landslide.
6. Anonymous | October 19th, 2006 at 7:30 pm
It’s worth noting that if Google Video’s total included YouTube (which once the takeover is complete is surely justifiable considering how Yahoo! and Fox Interactive’s video offerings are similarly aggregated) Google would be within striking distance of second place.
7. Eric&hellip | October 30th, 2007 at 7:21 am
Eric…
I Googled for something completely different, but found your page…and have to say thanks. nice read….
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