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]]> By: charlie http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-38161 charlie Wed, 25 Oct 2006 14:57:28 +0000 http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-38161 Dave is right... and doesn't go far enough: the decline and fall of radio in general is being fueled by the homogenous McDonaldized programming... How can more music, less commecials ever compete with an iPod? They're driving a 100 mph in the wrong direction. Compelling content (branded here as "emotional stars") is what builds an audiencve on radio, television---even in print. It's not enough to be interesting... content has to be MORE interesting than what people are thinking about already. Dave is right… and doesn’t go far enough: the decline and fall of radio in general is being fueled by the homogenous McDonaldized programming… How can more music, less commecials ever compete with an iPod? They’re driving a 100 mph in the wrong direction. Compelling content (branded here as “emotional stars”) is what builds an audiencve on radio, television—even in print. It’s not enough to be interesting… content has to be MORE interesting than what people are thinking about already.

]]> By: Patrick http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37676 Patrick Tue, 24 Oct 2006 23:09:21 +0000 http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37676 If CNN were to muster their old curmudgeons to do the same thing, would there be any complaining? Didn't think so. If CNN were to muster their old curmudgeons to do the same thing, would there be any complaining?

Didn’t think so.

]]> By: Eddie Daroza http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37512 Eddie Daroza Tue, 24 Oct 2006 19:44:02 +0000 http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37512 sooo true. and a good way to bring newsers to the website. sooo true. and a good way to bring newsers to the website.

]]> By: Dave http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37344 Dave Tue, 24 Oct 2006 17:02:52 +0000 http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37344 Don't tell me this is a new concept to anybody... It's the same concept AM "newsradio" has been using for years. News updates and personality driven programming. Don’t tell me this is a new concept to anybody…

It’s the same concept AM “newsradio” has been using for years. News updates and personality driven programming.

]]> By: Hairy http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37299 Hairy Tue, 24 Oct 2006 16:21:58 +0000 http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37299 Yep, drive the viewers to the internet to get the news...oh wait...there's hardly any news on fnc.com. Yep, drive the viewers to the internet to get the news…oh wait…there’s hardly any news on fnc.com.

]]> By: Alyssa http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37267 Alyssa Tue, 24 Oct 2006 15:56:49 +0000 http://www.lostremote.com/2006/10/24/using-emotional-talent-to-counter-the-internet/#comment-37267 All the yelling makes sense now... All the yelling makes sense now…

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