Using emotional talent to counter the internet
Cory Bergman October 24th, 2006
Fox News is leaning on its emotional stars to create programming that’s not easily replaced by the internet. “What’s become increasingly challenging over the past 10 years is that the internet has exploded, and we’re trying to create programming that caters to those viewers who have other places to go now,” said Fox News executive producer Suzanne Scott. Adds Yankee Group’s Adi Kishore, “O’Reilly is not news—he’s O’Reilly. It’s almost like watching Oprah. It’s harder to create that experience online.” A controversial point, but an interesting one to consider. (Via TVNewser)
14 Comments Add your own
1. Alyssa | October 24th, 2006 at 8:56 am
All the yelling makes sense now…
2. Hairy | October 24th, 2006 at 9:21 am
Yep, drive the viewers to the internet to get the news…oh wait…there’s hardly any news on fnc.com.
3. Dave | October 24th, 2006 at 10:02 am
Don’t tell me this is a new concept to anybody…
It’s the same concept AM “newsradio” has been using for years. News updates and personality driven programming.
4. Eddie Daroza | October 24th, 2006 at 12:44 pm
sooo true. and a good way to bring newsers to the website.
5. Patrick | October 24th, 2006 at 4:09 pm
If CNN were to muster their old curmudgeons to do the same thing, would there be any complaining?
Didn’t think so.
6. charlie | October 25th, 2006 at 7:57 am
Dave is right… and doesn’t go far enough: the decline and fall of radio in general is being fueled by the homogenous McDonaldized programming… How can more music, less commecials ever compete with an iPod? They’re driving a 100 mph in the wrong direction. Compelling content (branded here as “emotional stars”) is what builds an audiencve on radio, television—even in print. It’s not enough to be interesting… content has to be MORE interesting than what people are thinking about already.
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