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]]> By: Safran http://www.lostremote.com/2006/10/25/reverse-engineering-limits-tv-digital-strategy/#comment-39507 Safran Thu, 26 Oct 2006 14:42:00 +0000 http://www.lostremote.com/2006/10/25/reverse-engineering-limits-tv-digital-strategy/#comment-39507 Amen. That's exactly the problem. It would be like running a newspaper and saying "where are we going to find the time to have our reporters read this stuff on-air and our pressmen work the transmitter?" We brainstormed lots of sales ideas - and not a single one of them is based upon flat, boring old CPM. Someone even suggested taking a tip from the long-lead magazine concept. Someone else asked what they should look for in a web salesperson. The answer? A really good, creative salesperson. That's it. Not a TV sales person you're trying to turf because they didn't meet their numbers. Not a print salesperson. A salesperson. This is a company you're building. Build it. Amen. That’s exactly the problem. It would be like running a newspaper and saying “where are we going to find the time to have our reporters read this stuff on-air and our pressmen work the transmitter?”

We brainstormed lots of sales ideas - and not a single one of them is based upon flat, boring old CPM. Someone even suggested taking a tip from the long-lead magazine concept.

Someone else asked what they should look for in a web salesperson. The answer? A really good, creative salesperson. That’s it. Not a TV sales person you’re trying to turf because they didn’t meet their numbers. Not a print salesperson. A salesperson.

This is a company you’re building. Build it.

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